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Building Audiences for Dance: Lessons from Alvin Ailey American Dance Theater and Pacific Northwest Ballet
Dance/USA is pleased to announce a free webinar on audience building featuring Thomas Cott, Senior Director of Marketing and Creative Content at Alvin Ailey American Dance Theater, and Lia Chiarelli, Director of Marketing and Communications at Pacific Northwest Ballet (PNB).
Hear from two organizations, which with the support of The Wallace Foundation, have used market research strategies to test initiatives designed to attract new audiences. Alvin Ailey American Dance Theater and PNB have been working to cultivate and attract younger audiences in the 21-to-40 year-old age group. Alvin Ailey American Dance Theater has been testing performance-related social events and investigating different ticket prices with millennial audiences. PNB used market research to help inform the presentation of new dance works in locations new to PNB performances. Find out what these two organizations have learned about their target audiences, what surprising insights they have gained, and what early lessons have been learned.
How to join the webinar on October 26:
Use your phone to dial: 719-325-2630
and enter passcode: 40 29 14 58 35#