Building Audiences for Dance

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About the event

Building Audiences for Dance: Lessons from Alvin Ailey American Dance Theater and Pacific Northwest Ballet

Dance/USA is pleased to announce a free webinar on audience building featuring Thomas Cott, Senior Director of Marketing and Creative Content at Alvin Ailey American Dance Theater, and Lia Chiarelli, Director of Marketing and Communications at Pacific Northwest Ballet (PNB).

Hear from two organizations, which with the support of The Wallace Foundation, have used market research strategies to test initiatives designed to attract new audiences. Alvin Ailey American Dance Theater and PNB have been working to cultivate and attract younger audiences in the 21-to-40 year-old age group. Alvin Ailey American Dance Theater has been testing performance-related social events and investigating different ticket prices with millennial audiences. PNB used market research to help inform the presentation of new dance works in locations new to PNB performances. Find out what these two organizations have learned about their target audiences, what surprising insights they have gained, and what early lessons have been learned.  

Details
Date: Thursday, October 26, 2017
Time: 2pmEST

 

Questions? Please contact Dance/USA Communications Specialist Johanna Tschebull here.

When & Where
Oct 26
26th October 2017
02:00 PM - 03:00 PM
2017-10-26 14:00:00 2017-10-26 15:00:00 America/New_York Building Audiences for Dance Thank you registering for the Dance/USA webinar, Building Audiences for Dance: Lessons from Alvin Ailey American Dance Theater and Pacific Northwest Ballet !   Webinar Details Date: Thursday, October 26, 2017 Time: 2pmEST    How to join the webinar on October 26: ·         Click on this link ( https://danceusa.pgimeet.com/CaseyM ) to enter the webinar. ·         Select “Enter as a guest” then type in your name and email. Please do not click on “register.” ·         Click on “Join Meeting.” ·         Wait for a new window to open; this is the meeting space. ·         The Connect Audio box will appear. Enter your phone number and click “Call Me”. Your phone will ring.  Answer and when prompted, press 1. ·         If you have trouble connecting via the Connect Audio box, please dial in using the information below. ·               Use your phone to dial :  719-325-2630 and enter passcode: 40 29 14 58 35# . ·         If direct dialing, click the “X” at the top right-hand corner of the “Connect Audio” box to close it.   Please note: ·         We suggest that you dial in using a phone to join the meeting instead of using your computer. This provides better audio. ·         If you have audio problems and you are using your computer to access the webinar for audio, disconnect from the computer audio and dial in. ·         You may need to disable pop-up blockers to access the online portion of the webinar. ·         Once on the phone, you may press *6 to mute your line.     If you have any questions, please contact Dance/USA Communications Specialist Johanna Tschebull here. , ,


Dance/USA Webinar


How to join the webinar on October 26: 

  • Click on this link (https://danceusa.pgimeet.com/CaseyM) to enter the webinar. 
  • Select “Enter as a guest” then type in your name and email. Please do not click on “register.”
  • Click on “Join Meeting.” 
  • Wait for a new window to open; this is the meeting space.
  • The Connect Audio box will appear. Enter your phone number and click “Call Me”. Your phone will ring.  Answer and when prompted, press 1.
  • If you have trouble connecting via the Connect Audio box, please dial in using the information below.

Use your phone to dial:  719-325-2630

and enter passcode: 40 29 14 58 35# 

  • If direct dialing, click the “X” at the top right-hand corner of the “Connect Audio” box to close it.