Market Smarter: Insights and Strategy from the Arts Industry Digital Marketing Benchmark Study


Friday, June 9 | 10am – 11:30am


Christopher Williams (Speaker)

Christopher has been marketing the nonprofit performing arts across the country for 25 years at Performing Arts Centers, the Coconut Grove Playhouse, and New York City Center where he served as Director of Marketing. He helped to grow some of New York’s most popular arts programs, including the Fall For Dance Festival and almost 30 New York City Center Encores! productions. Christopher has presented at Dance/USA, Tessitura, NAMPC, among others, and has guest lectured at Yale. He is a devoted balletomane and lover of all things dance; at Capacity Interactive, he is proud to work alongside great American dance organizations like the Boston Ballet, American Ballet Theatre, New York City Ballet, Gibney Dance, and Jacob’s Pillow Dance Festival. Outside of the office, Christopher is a triathlete and marathoner, transit geek, infrastructure nerd, and classic cinema aficionado.