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Dance/USA is pleased to announce a free webinar on audience building resources from The Wallace Foundation featuring Cookie Ruiz, Executive Director of Ballet Austin, and Michelle Martin, Associate Artistic Director of Ballet Austin. The webinar will present a discussion on developing audiences for new work and the use of market research to track effectiveness of new programs and learn more about what is and is not working. Get insights from Ballet Austin about the company’s premise, research methods, findings, and strategies for implementation. The webinar will present findings from the recent Wallace publication, Ballet Austin: Expanding Audiences for Unfamiliar Works, and it will include advice and tactics applicable to organizations of all sizes.